By the morning of day three, with the Eurobike show in Friedrichshafen, Germany, only half over – the show opens its doors to the public for a day after three business-only days – the consensus was already firm: This was one of the best bike shows in years.
Some of that good cheer is a spillover from the general heartiness in the industry. Through June, 2004 was on track to be a banner year, with bikes of all kinds selling well at all prices. Sales went suddenly soft in July and August, in Europe and the U.S., but the slowdown in spending affected all discretionary purchases, not just bikes,