Press Release: LAF and Nike’s Wear Yellow Live Strong
AUSTIN, Texas — As a tribute to Lance Armstrong’s inspirational fight against cancer as well as his historic attempt at a sixth Tour de France win, the Lance Armstrong Foundation (LAF) and Nike will launch the Wear Yellow Live Strong campaign. Nike will donate $1 million to the Foundation and lead efforts to raise an additional $5 million through the sale of yellow wristbands engraved with Lance’s mantra, Live Strong. All proceeds will benefit LAF programs that help young people with cancer live strong. "Young people with cancer should be empowered to fight hard, dream big and live