Giro d’Italia: How the world’s top teams have taken the battle to social media
From memes to movie parodies, teams are upping the ante in how they engage fans and reward sponsors, and building friendly rivalry along the way.
Jim is a UK-based editor and reporter focusing on road racing, training, and nutrition.
He’s developed a bank of experience working on the ground at all three grand tours, Paris-Roubaix, Tour of Flanders, Strade Bianche, road worlds, and many more prestigious races.
Additionally, Jim writes the ‘Behind the Ride’ series of features that digs into how riders in the pro peloton have become the best in the world. It’s a wide-ranging column that’s covered diet, training, recovery, altitude camps, and a lot more.
And when he’s not working?
After a few decades of mostly dismal results, he’s hung up the wheels on his bike racing career. Instead, now, he’s a trail / ultra racer… but don’t hold that against him.
From memes to movie parodies, teams are upping the ante in how they engage fans and reward sponsors, and building friendly rivalry along the way.
What's going on in the virtual GC after stage 4? Remco Evenepoel, Egan Bernal part of a classification 'super six' as João Almeida grinds in gruppetto.
Here's what's going on in the Giro's GC after stage 3, from Remco Evenepoel's bonus-second booster to Dan Martin's TT trauma.
With Evenepoel booked in through 2026, Deceuninck-Quick-Step prepares to throw resources at grand tour ambitions.
The Giro's 'Grande Partenza' offers some of the best time trialists in the peloton the opportunity to wear pink. Here's the five that could do it.
Young American makes grand tour debut as 'super-domestique' after standout spring performances.
George Bennett bypasses Tour de France in favor of Giro leadership and 'once in a career opportunity' in Tokyo.
Welshman crashes after losing grip on handlebars while contesting final sprint of rainsoaked stage.
Deceuninck-Quick-Step plays down expectations ahead of Remco Evenepoel's highly anticipated grand tour debut without discounting anything.
Carthy is not sitting on his laurels as he looks to back up a breakout performance at last year's Vuelta a España .
Kuss and Sagan both clock top rides in countdown toward big ambitions at Giro d'Italia, Tour de France.
A return to the top with Marianne Vos and dominance by SD Worx, there was never a dull moment during the women's spring classics.
This weekend's race saw the ever-versatile new generation of GC greats stealing the headlines.
Young Californian supports Qhubeka-Assos captains Domenico Pozzovivo, Simon Clarke, Fabio Aru in his first-ever 'Doyenne' on Sunday.
The 21-year-old hotshot has emerged as MVP for Julian Alaphilippe in the Ardennes and 'could be Belgium's best climbers in years.'
From the grizzled veteran vs cycling's Gen-Z to Roglič's rivalry with Julian Alaphilippe – here are the threads to follow at 'La Doyenne.'
Scandinavian squad will be launching women's team in 2022 with pay parity, equal opportunity and big plans to go straight to the top-tier of racing.
Inspired by Hagens Berman Axeon, Uno-X aims to put Norwegian and Danish cycling back on map.
Four months after going on hiatus, Dumoulin has been spotted on the TT bike and is reported to be prioritized for COVID vaccination ahead of Olympics.
Giro d'Italia stars rev engines, Chris Froome and Thibaut Pinot need to confirm, Dan Martin on the pivot – there's a lot to watch in the Alps this week.
From Trek-Segafredo's missing piece to Wout van Aert's new-found smarts – here are the top takeaways from this weekend's Amstel Gold Race.
Speculation swirled around Marc Hirschi's transfer to UAE Emirates. Now equal uncertainty hangs over his form ahead of major spring targets.
With a bold, outspoken attitude and a run of top results in his neo-pro year, the 21-year-old Brit is bigger than his altercation with Nacer Bouhanni.
Veteran sprinter takes first win in more than three years in what could be one of the most important victories of his illustrious career.
Primož Roglič and Jumbo-Visma deploy tactical counterstroke against UAE-Emirates in Saturday's thrilling finale.
Cancellara on how van Aert and van der Poel were too hot too early this season and whether their rivalry compares to his and Tom Boonen's.
From Peter Sagan's world-champion romp to Mat Hayman's miracle-on-cobblestones, our editors pick their favorite editions of Paris-Roubaix.
In part two of a three-part series, Cancellara discusses going 'full gladiator' in the 2013 Paris-Roubaix and how Peter Sagan loves to 'kick asses.'
In part one of a three-part series to celebrate Paris-Roubaix, Cancellara talks about the postponement of this year's race, the sizzling 2021 season, and why he loves De Ronde the most.
Hayman's long career is inextricably tied to his miraculous Roubaix win. It's a story he'll happily keep telling.
Kiwi climber rails against governing body's strict new rules after his own memorable moments giving and receiving bottles at bike races.
Team suggests Slovak star isn't going anywhere just yet, despite recent reports of a possible transfer to Deceuninck-Quick-Step.
Here's what's next for two stars at opposite ends of their career trajectories after winning Tour of Flanders.
Does the Slovenian duo's red-hot start to 2021 point toward a risk of peaking too soon?
Is cycling shooting itself in the foot with its new rules against tossing water bottles, or doing the right thing? We look at both sides of the debate.
Tadej Pogačar, Primož Roglič and Richard Carapaz to face off in a key tune-up race this week.
Two favorites lose their legs as Kasper Asgreen proves the strongest to take Flanders victory.
BikeExchange all-behind "Bling" as it hunts for squad's first-ever Flanders win
On-form Dane could be the strongest rider on Deceuninck-Quick-Step, but may be hampered by team deference to Julian Alaphilippe.
Dutchwoman eyes return to the top of De Ronde after winning Gent-Wevelgem last weekend.
Van der Poel and van Aert no longer invincible, Deceuninck-Quick-Step hot and then not, no Roubaix adds intensity: Get set for De Ronde.
Four-time Tour de France winner is still dreaming of a fifth yellow jersey, but the clock is winding down. Is Chris Froome on track for July?
The world champion's unpredictability could unsettle Mathieu van der Poel and Wout van Aert, but where will he sit in the team's tactical play?
Dwars door Vlaanderen will be the last time riders can legally use controversial descending position.
Sagan to remain at home in Monaco until Friday in order to mitigate COVID risks ahead of Tour of Flanders.
Irish sprinter went deep, vomited and cracked Sunday, but may have emerged as one of Deceuninck-Quick-Step's key assets.
What did the last block of cobblestone racing tell us about the key players for De Ronde?
Jumbo-Visma remains confident Wout van Aert is 'right where he needs to be' ahead of top goals at Tour of Flanders and Paris-Roubaix.
Deceuninck-Quick-Step reminds the peloton who is the king of the classics ahead of approaching cobbled monuments.
Here's our inside guide to the two marquee men's and women's cobblestone races.
Rivals brace for more dynamic and open racing as they look to upend the dominance of Wout van Aert and Mathieu van der Poel.
Patrick Lefevere's self-styled 'Wolfpack' has long prowled on the cobblestones, but will they be the hunted ones this spring? We take both sides of the question.
Surging coronavirus cases in northern Europe could force closure of Paris-Roubaix and this week's Belgian classics also at threat.
McNulty sits second overall in Spanish race as he builds form and leadership skills for GC challenge at Giro d'Italia.
Manx sprinter has twice finished second in recent weeks and currently holds his first leader's jersey in four years.
Deceuninck-Quick-Step’s versatile sprinter could be its answer to Wout van Aert and Mathieu van der Poel.
Wout van Aert and Mathieu van der Poel may find themselves with targets on their backs this spring, just as Peter Sagan was during his prime.
Trek-Segafredo delivers timely reposte to SD Worx dominance ahead of prestigious northern classics.
Sepp Kuss in command at Jumbo-Visma, Chris Froome's quest for form, a gnarly course and more: Volta a Catalunya will be a must-watch next week.
The 300-kilometer monument is a race you either love or hate. So what do VeloNews editors think – is 'La Classicissima' boring or breathtaking?
No, they're not Mathieu van der Poel, Julian Alaphilippe or Wout van Aert. Here are three riders ready to rewrite the script this weekend.
The Boise native feels right at home in Spanish team and could be the bright new future it needs as it goes through transition.
Van Aert confident in his chances against archrival Mathieu van der Poel for opening monument of the season.
Van der Poel was pushed to the limit Sunday, mentally and physically. It showed he's not as bulletproof as he sometimes appears.
We pick over the action from what could have been the most dramatic week of racing of the year, including Tirreno-Adriatico and Healthy Ageing Tour.
Van Aert is over one minute back on Tadej Pogačar but has ticked one more box in growing list of ambitions.
Jorgenson testing stage-race potential with strong ride into fifth on GC with two stages remaining.
Van der Poel, van Aert and Julian Alaphilippe all have one stage victory at Tirreno-Adriatico in fight for early bragging rights.
Bunch of Belgian brawlers launch pre-planned attack to spice up snoozy day in Paris-Nice.
Rise of Wout van Aert, Julian Alaphilippe and Mathieu van der Poel and a soon-to-expire contract sees Sagan at risk of being left behind.
Pridham started her trailblazing tenure as director in the men's WorldTour this week, but she sees nothing unusual about it: 'I want to be judged as a DS. Not a female one.'
Will van der Poel continue to crush the field? And will SD Worx dominate the spring? We consider all things classics.
Italian director and former world champion on managing past teammates and what women staffers bring to a women's team.
If you think Pogačar is good now, wait for five years' time, because UAE Emirates has big plans and a long-term deal with the Tour de France champion.
With arguably the deepest start list of the 2021 season, this week's 'Race of the Two Seas' will deliver cycling's version of 'bella vita.'
21-year-old American to start Giro d'Italia in sophomore season as he continues to explore his potential.
Mathieu van der Poel and SD Worx were dominant at Strade Bianche, but they won't always have it their way.
Will it be Wout vs Mathieu? And Annemiek vs Anna? Or will some dark horse ride away with the spoils? Surprises are in the forecast for the white roads of Tuscany.
Primož Roglič, Tao Geoghegan Hart, Richie Porte, Steven Kruijswijk lead heavyweight clash between Tour de France playmakers.
'Every race matters more than ever.' Risk of rain, canceled races and high-powered SD Worx cranks pressure for women's WorldTour opener.