News
News
After a 15 percent drop in sales, Mavic’s parent company says it’s considering selling off the brand.
Mavic's parent company is exploring selling off the bike component brand as it struggles with manufacturing capacity and a 15 percent sales decline in the first half of this year. Amer Sports, which also owns the sports brands Salomon, Wilson, Precor, Atomic, Suunto, and Arc'teryx, said this week it is looking at ways to refocus its attention, and that may include selling off the wheel and component maker.