The mail bag: Hard times, bad TV and that same old rodeo
Editor:I think Patrick O'Grady has done a fine job of expressing what manyof us have been thinking recently about the sponsorship of bike racing(See “Dog breath:Hard times”) But I think his basic premise can be challenged withtwo words: bull riding. Based on my own random sampling, I'd estimate that OLN devotes roughly16 hours a day to televising professional bull riding. I couldn't findany good data on the number of people involved in recreational bull riding,but I asked around the office, and only one person claims to have triedit, and I'm pretty sure he's lying. My conclusion is that