News
News
20.8 million viewers watch first ten days of the Tour on Versus network
After 10 days of VERSUS’ 2008 Tour de France coverage, more than 20.8 million viewers have tuned in to some portion of the race already making it the most-watched Tour in network history. VERSUS, the network that celebrates real competition and the exclusive cable television home of the Tour de France in the U.S., has also seen huge gains in viewership for Men 18-34 and a spike in total viewership for the late night race encores. The national household ratings (Live+Same day) for the live morning telecasts for the first 10 days of the Tour are flat year-to-year (.3).