New Belgium sponsors Urban Assault Series
New Belgium Brewing, makers of Fat Tire Amber Ale, today announced that it will serve as the Title Sponsor of six of the eight Urban Assault Rides™ hitting streets across America this summer. The “Pedal Powered Urban Adventure” taps into the bicycle culture that New Belgium has long embraced with events like Tour de Fat and their bike commuter advocacy program, Team Wonderbike (www.followyourfolly.com ).