PRESS RELEASE – Nike unveils 10//2 Lance Armstrong Collection
Nike: The 10//2 Lance Armstrong CollectionYou may have heard of 10//2. What is 10//2?“October 2, 1996. The day it all changed. The dayI started never to take anything for granted. The day I learned totake charge of my life. It was the day I was diagnosed with cancer.” -Lance ArmstrongOne day. Everyone has one. The day that changed their life. For Lance Armstrongthat one day was October 2nd - 10/2 – the day he was diagnosed with cancer.That day he became a patient and started becoming a survivor. For Lance,10/2 is carpe diem day, a day to overcome adversity and reaffirm life.Nike’s 10//2