Interbike: Pacific unveils plans for Schwinn/GT
Meeting with hundreds of independent bicycle dealers (IBDs) for the first time since his company’s successful bid to acquire Schwinn and GT, Pacific Cycles CEO Chris Hornung pitched his Profit Plus Program at the Interbike trade show in Las Vegas on Sunday. Hornung focused on the decreased prices that his company will charge dealers for bikes saying, "You pay too much for your bicycles. You can pay less." But added that dealers will have to "forecast more efficiently than in the past." Hornung also confirmed that Pacific will utilize "dual-channel" distribution, meaning Schwinn and GT will