Style Council
Ever wonder how manufacturers choose the colors and graphics for their upcoming products? While some take a decidedly low-key approach ("My girlfriend's eyes are azure blue, so let's go with that"), others are meticulous in their selection process. When GT was still GT, the company was rumored to have spent almost a quarter million dollars researching the "perfect" looks for its 2001 product line. Part of that process including using involved focus groups and scientific analysis in which participants were hooked-up to diagnostic equipment to monitor specific emotions as subjects were