Published June 2, 2020 10:56AM
Cycling industry amplifies 'Black Lives Matter' message
Bike brands and riders have taken to social media to express their solidarity with the Black Lives Matter movement and their support of racial equality in the wake of George Floyd's death.
On May 25, an unarmed African American man named George Floyd died after a white police officer kneeled on his neck in Minneapolis, Minnesota. Protests against racism and police brutality have erupted around the United States and the world, as Floyd’s case is not an isolated incident. In recent days, various bike industry brands and athletes have taken to social media to express their support of Floyd’s case, the Black Lives Matter movement, and the sentiment that racial injustice is unacceptable.