What’s in a Name? RockShox 2011

Confused by what you're buying? The RockShox product line is getting a new way of decoding the goods.

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By Singletrack.com

For model year 2011, RockShox products that will be available throughout 2010 will have a simplified way of recognizing the different models in a product family.

According to a release from SRAM, RockShox’s parent company, the product line will forgo past “performance-oriented” modifiers (Team, Race, SL), the “engine-size” modifiers (454, 409, 335) of the all-mountain and freeride offerings, and the rear shock adjustment modifiers (2.1, 4.2, 5.1) and communicate a standard “feature-based” identifying system.

RockShox has left a few modifiers intact like “World Cup,” which means a top-tier offering.

RockShox reps say the new approach addreses the scale of the company’s entire product line and how it needs to be understood by customers making purchases or racers looking to make an equipment choice.

The simplicity of the new naming system is based in the abbreviation of “features.” The new system is consistent across the entire RockShox product range and will help guide the end user to understand the product features, the release said.

For example, RockShox recently released information on a number of 2011 models. The new product family “Sektor” shows the new naming system.
• RockShox:  Sektor R – Rebound damping (OE only)
Sektor TK -Turn Key (OE only)
Sektor RL – Rebound damping and Lockout.

There is also the new rear shock family “VIVID Air.”
• RockShox: VIVID Air R2C – Beginning and Ending Stroke Rebound plus Low Speed Compression
• VIVID Air R2 – Beginning and Ending Stroke Rebound (OE Only)

As RockShox introduces additional products over the riding season there will be continued education on this new system, reps say.

What's in a name?
What's in a name?

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