Bell, Giro, Blackburn purchased by Vista Outdoor; Rossignol acquires Time
The season of mergers and acquisitions continues as Bell, Giro, and Blackburn are sold. Rossignol buys fellow French brand Time.
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Vista Outdoor acquires Bell, Giro, C-Preme, and Blackburn
It seems it’s the season for mergers and acquisitions. Vista Outdoor, which currently owns Camelbak and Bollé, has entered into an agreement to acquire Bell, Giro, C-Preme, and Blackburn from BRG Sports, operated by Bell Sports Corporation.
The Scotts Valley, California-based Vista will pay $400 million for the brands.
“Vista Outdoor is a perfect new home for the Action Sports division as they join an expanding outdoor sports and recreation company comprised of market-leading brands,” said BRG Sports executive chairman and chief executive officer Terry Lee. “Under Vista Outdoor ownership, we are confident Bell, Giro, C-Preme and Blackburn will continue to drive product innovation and lead the industry. We know they will continue to foster the strong people and product culture that makes these brands great.”
Rossignol acquires Time Sports
Rossignol ski, snowboard, and nordic sports company finalized its acquisition of French bike manufacturer, Time Sports, on Tuesday. Rossignol Group made the move after discovering logical similarities between the two companies’ markets: Skiers are often cyclists in the off-season and vice versa.
Both companies also work with composite materials and are involved in the manufacturing of high technology products like skis and bicycles.
Earlier this week, Amer Sports Group, owner of Mavic, announced it would purchase Enve Composites.