PRESS RELEASE – Nike unveils 10//2 Lance Armstrong Collection

Nike: The 10//2 Lance Armstrong CollectionYou may have heard of 10//2.  What is 10//2?“October 2, 1996.  The day it all changed.  The dayI started never to take anything for granted.  The day I learned totake charge of my life.  It was the day I was diagnosed with cancer.”  -Lance ArmstrongOne day. Everyone has one. The day that changed their life. For Lance Armstrongthat one day was October 2nd - 10/2 – the day he was diagnosed with cancer.That day he became a patient and started becoming a survivor. For Lance,10/2 is carpe diem day, a day to overcome adversity and reaffirm life.Nike’s 10//2

By Press Release – Nike

Photo: Nike

Nike: The 10//2 Lance Armstrong Collection
You may have heard of 10//2.  What is 10//2?

“October 2, 1996.  The day it all changed.  The dayI started never to take anything for granted.  The day I learned totake charge of my life.  It was the day I was diagnosed with cancer.”  –Lance Armstrong

One day. Everyone has one. The day that changed their life. For Lance Armstrongthat one day was October 2nd – 10/2 – the day he was diagnosed with cancer.That day he became a patient and started becoming a survivor. For Lance,10/2 is carpe diem day, a day to overcome adversity and reaffirm life.Nike’s 10//2 collection is a line of product that is inspired by LanceArmstrong’s celebration of life. Offering a variety of high performancetechnical cycling wear and lifestyle products, 10//2 celebrates the twosides of Lance – the fanatically driven and the totally casual – whileacknowledging the significance of that day.Of course, yellow plays a pivotal role in the 10//2 collection. Yellowis Lance’s color – the color of the jersey he’s won a record six times,and the color of the hope he shares with the world through his foundation.Nike integrated yellow throughout the line through incorporating a yellowband on the products.  The Lance Armstrong Foundation will receiveUS $1.00 for each 10//2 product sold.Nike 10//2 Performance Jerseys
The long sleeve, short sleeve and sleeveless cycling jerseys areeach thoughtfully designed with the essential features you’d want whenyour day’s about the bike.  Each performance jersey features:
· 100% Nike Dri-FIT that wicks moisture away from the body tokeep you cool and dry
· Mesh inserts at the arms and back of neck for enhanced breathability
· An 18-inch invisible zipper that allows for added ventilation
· Signature yellow band at the left cuff
· 10//2 graphics sublimated on both front and back.Nike 10//2 Performance Short
The technically designed bibbed cycling short is extremely comfortableby using the latest synthetic chamois for cushioned, chafe-free riding.Additional features include:
· U-panel construction in 190-gram nylon spandex
· High-performance multi-density chamois for maximum comfort
· Lycra spandex straps with mesh inserts for enhanced comfortand breathability
· Signature yellow band at left legNike 10//2 Windfront Vest
The 10//2 Windfront Vest provides essential windproof water-resistancefor the core when cooler, moist conditions prevail. It’s the perfect additionto a cyclist’s kit. Additional features include:
· 100% microfiber polyester is water-resistant and windproofoffering superior protection from the elements
· Open-mesh back for enhanced breathability
· Extra high collar offers greater wind protection
· Full zip front
· Signature yellow band at left armAdditional items in the 10//2 collection include: Cap, Gloves, MessengerBag, Fleece Hoodies, Tees and a Polo Shirt. The 10//2 collection can bepurchased online at www.niketown.com. The 10//2 performance technical cyclingwear can also be purchased at Nike Cycling Authorized Dealers and onlineat www.nikecycling.com in July.

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