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Who is the Quikest Stik in the land? That is the question that California Bike Gear intends to answer through a Nationwide Stikdown. To make the competition as intense as possible, every entry must be caught on video and uplinked to YouTube. The result is that everyone will have real time information about the time to beat.
Any bike shop owner, employee, or consumer can test their skill at removing and replacing a tire and tube from a wheel using a Quik Stik. The rules require that a Quik Stik and only a Quik Stik be used as the tool. The contest must take place under the supervision of an independent bicycle retailer. Dealers are encouraged to use the contest as an event for their store. All the resources any dealer could need are provided at http://CaliforniaBikeGear.com. There you will find entry blanks, full rules, ideas for posters, newspaper ads, and PR releases.
A sample video is already on line, and can be viewed on YouTube.com by merely searching for Quik Stik. The winner will receive plane tickets and accommodations for 4 days and 3 nights for two in Las Vegas during the 2008 Interbike Show. There will also be a prize of $250 for the funniest Tire Changing video using a Quik Stik.