Saxo Bank to continue team sponsorship through 2012
PARIS (AFP) - Saxo Bank is to continue sponsoring the cycling team of Tour de France champion Alberto Contador next season, the Danish bank confirmed on Tuesday.
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Bjarne Riis will have the support of his Saxo Bank title sponsor at least through the 2012 season, the team announced Tuesday.
The team will remain Saxo Bank-Sungard through next season, giving Riis some breathing room in what is always a nervous waiting game for teams looking secure long-term sponsorship.
”It is indeed a great day for our cycling team. Saxo Bank is an extremely professional company, so I am proud that Saxo Bank has a strong faith in our work and continues to see the commercial benefits in sponsoring our team,” Riis said in a statement.
“The continuity in our partnership also means a lot for the riders and for me personally. Now we can focus all our attention on creating results and the working process of putting together a strong rider group for next year.”
Saxo Bank, the online trading and investment specialist, recently launched Saxo Privatbank, combining traditional banking services with professional investment, and the bank says it has taken a strategic decision to continue the sponsorship in 2012.