Before the flood: Eurobike readies for the public
Unlike Interbike in the United States, Eurobike’s final day is open to the public. Anyone with 20 extra euros can show up at the Messe Friedrichshafen and see the bicycle industry’s best. Because of this, most of the show's business is done by Saturday afternoon, freeing exhibitors from spec’ and sales meetings, plus the press, just in time to be thrown to an inquisitive public. We saw a lot on Saturday, some of which can be quickly explained and some that will require more attention. Over the next few weeks, in a lead-up to Interbike, we will try to explore in detail some of those