Look what Storck brought: Zack Vestal takes a look at the German company’s new bikes
The German bicycle brand Storck continues to turn heads, even without a sponsored ProTour racing team. That doesn’t mean that the company intends to sit back and languish as others grab the spotlight. Company founder Markus Storck has aggressive goals for his brand in the competitive road and triathlon arenas — to cite one example, at the Eurobike trade show two weeks ago, he said that he aims to have 100 bikes raced in the prestigious Hawaii Ironman triathlon within five years.