New Oakley Sutro Origins gives nod to iconic 1984 Eyeshade

The Oakley Love of Sport campaign features love letters written from the perspective of the company's products.

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On Valentine’s Day, Oakley has launched Love of Sport, part of its One Obsession campaign.

The new campaign—which includes a limited edition line sunglasses — was launched as a series of love letters written from the perspective of Oakley products.

The special edition line sunglasses, the Sutro Origins, was also made available. These performance eyewear are a contemporary reimagining of the brand’s iconic Eyeshade, which debuted at the Los Angeles Olympics in 1984.

Oakley Sutro sunglass
Oakley Sutro sunglass. Photo: Courtesy Oakley
Oakley Sutro sunglass in polished white with neon green temples
Oakley Sutro sunglass, polished white with neon green temples. Photo: Courtesy Oakley

The new shields are available now in three different frame color options, each with gray-tinted Prizm Black lenses, for $166. The lenses allow 11 percent transmission, and are meant for bright daylight conditions.

Both a hard case, and soft carrying case, are included with each sunglass.

To coincide with the launch of the new campaign, Oakley will be launching a pop-up store called City of Origins, in Los Angeles, on Fairfax Avenue.

Opening February 21st, the pop-up retail space will feature a photography exhibition by surfer, skateboarder, and model Evan Mock.

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