Cherie Pridham

Pridham talks Grand Tour debut, Thomas De Gendt, and seeing every day as an opportunity in her first year at the iconic Belgian team.

'There are so many variables you can bring in but personally I’d always go with the decision making of the scientists,' Froome tells VeloNews.

After spending 2021 with Israel Start-Up Nation, Cherie Pridham is headed to Lotto Soudal in 2022.

Israel Start-Up Nation pledges to promote cycling in Rwanda in longterm project.

Cherie Pridham, the first female sport director in the men's WorldTour, was psyched after her first win as a DS on Monday.

Pridham started her trailblazing tenure as director in the men's WorldTour this week, but she sees nothing unusual about it: 'I want to be judged as a DS. Not a female one.'

Here's what's making headlines on Wednesday, March 10.

Team looking to forge identity and focus early as it brings in wide swathe of talent to support Tour de France ambitions.

From her roots in Cape Town to a career all over Europe, Pridham continues to love the sport of cycling.

Pridham will be the first female to direct a men's WorldTour team and speaks about the challenges facing ISN in 2021.

Check out Dane Cash's author page.

British former pro rider Cherie Pridham set to join squad for 2021 having owned and managed British conti team Vitus Pro Cycling.