Trek President calls on bike industry to increase advocacy funding
John Burke believes the U.S. bicycle industry needs to lend additional support to advocacy groups
John Burke
Trek president John Burke’s 12 solutions to save America
Trek bikes president John Burke discusses his recent book, and why he's frustrated with the current political climate in the U.S.
“Women who ride love riding just like the guys”: Talking about the women’s cycling market with Trek CEO John Burke
Check out Anne-Marije Rook's author page.
Must Reads: Armstrong exploring reparations, Burke talks Texan
Lance Armstrong is exploring his options to avoid legal battles over sponsorship and other earnings; Trek's John Burke talks about the fall of his longtime poster boy
Trek Unveils ‘Gary Fisher Collection’
Instead of a standalone Fisher brand, the mountain bike pioneer's bikes will now be distributed exclusively through Trek retailers under the Gary Fisher Collection moniker.