John Burke believes the U.S. bicycle industry needs to lend additional support to advocacy groups
Trek bikes president John Burke discusses his recent book, and why he's frustrated with the current political climate in the U.S.
“Women who ride love riding just like the guys”: Talking about the women’s cycling market with Trek CEO John Burke
Check out Anne-Marije Rook's author page.
Lance Armstrong is exploring his options to avoid legal battles over sponsorship and other earnings; Trek's John Burke talks about the fall of his longtime poster boy