Trek President calls on bike industry to increase advocacy funding
John Burke believes the U.S. bicycle industry needs to lend additional support to advocacy groups
John Burke believes the U.S. bicycle industry needs to lend additional support to advocacy groups
Trek bikes president John Burke discusses his recent book, and why he's frustrated with the current political climate in the U.S.
Check out Anne-Marije Rook's author page.
Lance Armstrong is exploring his options to avoid legal battles over sponsorship and other earnings; Trek's John Burke talks about the fall of his longtime poster boy
Instead of a standalone Fisher brand, the mountain bike pioneer's bikes will now be distributed exclusively through Trek retailers under the Gary Fisher Collection moniker.