Princeton Carbonworks

Photo details: Biomimicry and blindingly bright paint still make it hard to overlook the massive chainring on this Pinarello Bolide F TT.

Would uber expensive tri-spoke Princeton Carbonworks Mach 7580 TSV2 wheels snag me the KOM on a popular Strava segment?

Step aside, Eurobike, Belgium's national consumer bike show now sits as the bike geek event I'll attend every year.

Princeton CarbonWorks Wake 6560 Evolution wheels go lighter and more aero with radially staggered lacing

Claimed weight for a set of disc-brake carbon clinchers is a bonkers sub-1,100 g – but it'll cost you.

A two-week jury trial is scheduled to start next month.

The unique-looking, mid-depth wheel is designed for the punishing cobbles of the ‘Hell of the North.’

A 22 mm inner width, low weight, a hooked tire bed for tube-type or tubeless clinchers, a tubular option, and even versions for rim brakes and disc brakes – it all makes for a super versatile-sounding carbon aero wheelset.

Words: Brad Roe; Images: Chris Auld & James Startt

Tactic Racing, a Princeton CarbonWorks spin-off brand, offers an innovative engagement system that claims to offer largest engagement surface area available to consumers.

The new hubs are intended to go head-to-head against the formidable DT Swiss 180.

When you're Filippo Ganna you get wheels and tyres that don't even exist.

Matthieu Van der Poel isn't expected to hold onto yellow past the upcoming time trial, but every advantage may help.

We take a look at some of the new, unbranded, prototype, and non-sponsor-correct wheels and tyres used in this year's Tour de France peloton.

The all-around wheel with a distinctive sinusoidal shape is set to roll under Ineos Grenadiers at the Tour de France.

The so-called "Meilenstein Killer" is sub-1,100 g, but with a modern aero shape.

Prototypes briefly previewed — and then deleted — on Tom Pidcock’s Instagram account.

Those whale-inspired wheels are a source of contention.

SRAM claims that PCW is infringing on its patent for a rim shape inspired by a humpback whale flipper.

Princeton CarbonWorks makes wheels that feature a sinusoidal rim pattern. What does that mean, and what benefits do riders derive from it?

The Grit 4540 wheels take much of what Princeton learned from its Wake 6560 D wheels and translates it to a multi-surface wheelset.

Assos has some top-secret prototype kit floating around at the Tour de France rest days on the backs of NTT Pro Cycling riders.

Unbranded wheels abound in this year's Tour, from Princeton Carbonworks on Richard Carapaz's bike, to mystery hoops from Shimano on several riders' bikes.

Check out James Huang's author page.

Check out James Huang's author page.