sponsorship

Presenting the funniest product made by a cycling sponsor.

If you like your blades French and officially licensed, take a stab at this.

"A recipe without meat and with lots of vegetables that our new face also likes."

A strange tale of cryptocurrency, more offices than employees, and more questions than answers.

From supermarkets to SIM cards, these brands are looking for a return on their investment this Tour de France.

The three-time world champion has no time for rangehoods and wants you to have a better shower experience.

The Belgian superstar has bitten into a five-year endorsement deal with the pizza chain.

Professional cycling lives and dies by the lifeline of sponsorship, but it struggles to show the true value of this vital financial support

In part one of a series about improving the business of cycling, The Outer Line turns a critical eye to the sport's financial foundation

Cervélo and Rotor have signed a deal with South African-registered pro continental squad MTN-Qhubeka for 2015

Steve Maxwell explores the opportunities to improve sponsorship in pro cycling in this excerpt from Velo magazine

For many insiders, the sudden departure of Belkin as a title sponsor underlines a permanent anxiety that exists for most major teams

French newspaper reports the team could potentially fold at the end of the season

Alternative energy firm will continue to support its professional women's team

Garmin captain says team backers understand riders' involvement in the USADA case again Armstrong, will continue with the team

Australian first division squad agrees to a three-year deal with Australian mining firm Orica Limited